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Frequently asked questions
Why does my company need visual identity?
Visual identity is a set of graphic attributes that defines a brand and is directly related to a company's success in positioning a product or service. A good visual identity allows to differentiate from competitors and plays a fundamental role in generating trust in the public. Nowadays, there is no company that can position itself in the market and be recognized without having a visual identity.
What is a dynamic brand?
A traditional brand, in visual terms, is basically defined by three conditions: color, shape, and typography. In the case of a dynamic brand, a fourth is added: a pattern based on a defining system. The game lies in putting the greatest identity weight on one of these elements and making the others variable, which allows the brand to present itself in various ways without losing recognition. The implementation of this pattern brings a unique value to the identity, especially if this pattern is based on a methodical model or represents aspects of the organization itself. Can any brand be dynamic? No. This type of visual identity works for organizations that offer a wide variety of products or services, if it is a group of companies, if there are data that can be graphically represented, or if the entity has a dynamic character in the product or service it offers.
How long does a branding project take?
For a branding project, a minimum of one month of development is needed. Then it can be implemented in two to three weeks, which depends solely on the client's willingness. If you're looking for something 'yesterday', it's most likely humanly impossible.
How long does a web design and development project take?
For a web design and development project, four to eight weeks are necessary, depending on the project's complexity, number of sections, and required technology type. Additionally, an intensive process of design revisions, optimal behavior on multiple devices, and micro-adjustments must be taken into account to ensure that the final product is flawless.
How do proposals work?
I follow the philosophy of Paul Rand. I will not present you with five options for you to choose the one you like the most, instead I will develop a single proposal that solves your problem, and then we will refine it together. Curation is an internal process.
What is the payment method for a design project?
50% at the beginning of the project and 50% upon delivery.
I only want a logo, then I'll see if I need more things.
Unfortunately, I can't help you 😔.
Frequently asked questions
Why does my brand need visual identity?
Visual identity is a set of graphic attributes that defines a brand and is directly related to a company's success in positioning a product or service. A good visual identity allows to differentiate from competitors and plays a fundamental role in generating trust in the public. Nowadays, there is no company that can position itself in the market and be recognized without having a visual identity.
What is a dynamic brand?
A traditional brand, in visual terms, is basically defined by three conditions: color, shape, and typography. In the case of a dynamic brand, a fourth is added: a pattern based on a defining system. The game lies in putting the greatest identity weight on one of these elements and making the others variable, which allows the brand to present itself in various ways without losing recognition. The implementation of this pattern brings a unique value to the identity, especially if this pattern is based on a methodical model or represents aspects of the organization itself. Can any brand be dynamic? No. This type of visual identity works for organizations that offer a wide variety of products or services, if it is a group of companies, if there are data that can be graphically represented, or if the entity has a dynamic character in the product or service it offers.
How long does a branding project take?
For a branding project, a minimum of one month of development is needed. Then it can be implemented in two to three weeks, which depends solely on the client's willingness. If you're looking for something 'yesterday', it's most likely humanly impossible.
How long does a web design and development project take?
For a web design and development project, four to eight weeks are necessary, depending on the project's complexity, number of sections, and required technology type. Additionally, an intensive process of design revisions, optimal behavior on multiple devices, and micro-adjustments must be taken into account to ensure that the final product is flawless.
How do proposals work?
I follow the philosophy of Paul Rand. I will not present you with five options for you to choose the one you like the most, instead I will develop a single proposal that solves your problem, and then we will refine it together. Curation is an internal process.
What is the payment method for a design project?
50% at the beginning of the project and 50% upon delivery.
I only want a logo, then I'll see if I need more things.
Unfortunately, I can't help you 😔.
Frequently asked questions
Why does my brand need visual identity?
Visual identity is a set of graphic attributes that defines a brand and is directly related to a company's success in positioning a product or service. A good visual identity allows to differentiate from competitors and plays a fundamental role in generating trust in the public. Nowadays, there is no company that can position itself in the market and be recognized without having a visual identity.
What is a dynamic brand?
A traditional brand, in visual terms, is basically defined by three conditions: color, shape, and typography. In the case of a dynamic brand, a fourth is added: a pattern based on a defining system. The game lies in putting the greatest identity weight on one of these elements and making the others variable, which allows the brand to present itself in various ways without losing recognition. The implementation of this pattern brings a unique value to the identity, especially if this pattern is based on a methodical model or represents aspects of the organization itself. Can any brand be dynamic? No. This type of visual identity works for organizations that offer a wide variety of products or services, if it is a group of companies, if there are data that can be graphically represented, or if the entity has a dynamic character in the product or service it offers.
How long does a branding project take?
For a branding project, a minimum of one month of development is needed. Then it can be implemented in two to three weeks, which depends solely on the client's willingness. If you're looking for something 'yesterday', it's most likely humanly impossible.
How long does a web design and development project take?
For a web design and development project, four to eight weeks are necessary, depending on the project's complexity, number of sections, and required technology type. Additionally, an intensive process of design revisions, optimal behavior on multiple devices, and micro-adjustments must be taken into account to ensure that the final product is flawless.
How do proposals work?
I follow the philosophy of Paul Rand. I will not present you with five options for you to choose the one you like the most, instead I will develop a single proposal that solves your problem, and then we will refine it together. Curation is an internal process.
What is the payment method for a design project?
50% at the beginning of the project and 50% upon delivery.
I only want a logo, then I'll see if I need more things.
Unfortunately, I can't help you 😔.
Availability
Availability
Availability
Santiago
Frankfurt
Los Angeles, CA
Mon - Fri ✷ 8 am — 4 pm
Santiago Mon - Friday ✷ 8 am — 4 pm
Mon - Fri ✷ 9 am — 7 pm
Frankfurt Mon - Fri ✷ 9 am — 7 pm
Mon - Fri ✷ 6 am — 2 pm
Los Angeles Mon - Fri ✷ 6 am — 2 pm
Mon - Fri ✷ 6 am — 2 pm